WORK
Texollini

Focused on Fabrics

Agency of Record

Texollini - Agency of Record

Advertising, Marketing Communications, Brand Development

"Where fashion meets technology" is more than a tagline. Texollini are the highest-quality vertically-integrated circular knitter at least throughout southern California, and likely the world over. Dyeing, finishing, printing, fabric research and development... They work tirelessly to produce the finest fabrics for the ready-to-wear, swim, athleisure, and intimates markets.

Our goal as agency of record? Communicate the Texollini story to drive engagement with emerging and established brands alike.

SERVICES
Strategy/Messaging
Brand Development
Advertising
Copywriting
Email Marketing
Collateral
Tradeshow Presence Design
INDUSTRY
Textile Manufacturing

Calling All Disruptors

It used to be that the established, big-store brands were all that mattered. Not these days. Upstarts are changing the industry, defining new trends and connecting with consumers in innovative new ways. Origin stories and environmental concerns matter, and these brands need supply chain partners who not only deliver high-quality textiles, but also amplify these brand stories.

Texollini required us to break the B2B advertising mold – eschewing heavy, jargon-laden copy with direct, aspirational messaging and non-traditional photography – to introduce Texollini as the right choice for this new generation of brand innovators.

DELIVERABLES INCLUDE: Strategy, Print & Digital Ad Creative, Media Planning, Purchasing & Management

Where Technology Meets Fashion

Email messaging delivers deeper and more actionable content than can be achieved through advertising – trend reporting, supply chain expertise, industry thought leadership, and tradeshow announcements reinforce and build upon Texollini's advertising campaign. Each month, we create and distribute custom emails via both internally-managed contact lists, and through content-takeovers with partners like SourcingJournalOnline.com and ApparelNews.com.

DELIVERABLES INCLUDE: Email Marketing & Management, List Engagement Management, Analytics, iPad-Based Digital Collateral Engagement

Additional Thoughts

“Armchair has helped us to build a strong brand identity and marketing campaign, via print and on-line advertising, enabling us to solidify our reputation as the premier vertical knitting mill in the U.S. The team excels in understanding our needs and our marketplace, and getting out the right messaging."

Amit Bracha
President, Texollini