Calling All Disruptors
It used to be that the established, big-store brands were all that mattered. Not these days. Upstarts are changing the industry, defining new trends and connecting with consumers in innovative new ways. Origin stories and environmental concerns matter, and these brands need supply chain partners who not only deliver high-quality textiles, but also amplify these brand stories.
Texollini required us to break the B2B advertising mold – eschewing heavy, jargon-laden copy with direct, aspirational messaging and non-traditional photography – to introduce Texollini as the right choice for this new generation of brand innovators.