Calling All Disruptors

It used to be that the established, big-store brands were all that mattered. Not these days. Upstarts are changing the industry, defining new trends and connecting with consumers in innovative new ways. Origin stories and environmental concerns matter, and these brands need supply chain partners who not only deliver high-quality textiles, but also amplify these brand stories.

Texollini required us to break the B2B advertising mold – eschewing heavy, jargon-laden copy with direct, aspirational messaging and non-traditional photography – to introduce Texollini as the right choice for this new generation of brand innovators.

DELIVERABLES INCLUDE: Strategy, Print & Digital Ad Creative, Media Planning, Purchasing & Management

Where Technology Meets Fashion

Email messaging delivers deeper and more actionable content than can be achieved through advertising – trend reporting, supply chain expertise, industry thought leadership, and tradeshow announcements reinforce and build upon Texollini's advertising campaign. Each month, we create and distribute custom emails via both internally-managed contact lists, and through content-takeovers with partners like SourcingJournalOnline.com and ApparelNews.com.

DELIVERABLES INCLUDE: Email Marketing & Management, List Engagement Management, Analytics, iPad-Based Digital Collateral Engagement