Visual Inspiration Reigns Supreme
Every top-level editor knows this marketer game. Hundreds of products are thrust their way annually with hopes of well-positioned editorial coverage. However, as the first phone with a wrap-around screen, finding editorial coverage wasn't the primary challenge. Instead, our goal was to place Samsung's sleek new technology at the nexus of design, function, fashion, and beauty. To do this, we included language and inspirational reference in the form of seasonal runway shows, jewelry, architecture, and beauty.