Understanding a Technical USP
We were asked to create a new brand that embodies Qualia’s unique technological advantage. To meet this challenge, we first had to dig deep to understand Qualia’s very technical USP about ‘intent targeting’ to humanize its core messaging. Simply put, ‘intent targeting’ means unlocking big data with serious algorithms, yielding sophisticated models of individual consumers' purchase intentions… the intentions that make us human: What we want, and what we intend to do.