ProducerBranding, Brand Collateral, Web DesignThis is a story of lightweight, quick-to-market branding on a start-up budget. Project focus was limited to a visual identity and logo that aligned with the larger-than-life mission of this fledgling tech company — to make iOS app development into the hands of designers through an intuitive interface that required limited knowledge of coding. The identity is future-forward, with a simplicity that showcases power without over-promising scale. It is comfortable for use with a company that is a shoe-string operation or a growth brand. This spectrum of potential is gracefully written into a tagline that both promotes the company launch and the product benefits at the same time. Additional project scope included interface and iconographic design for the product platform. |
SERVICESLogo DesignVisual ID Website Design Brand Collateral Design UX/UI Design Agile Prototyping INDUSTRYB2B Software |
Following the Armchair mantra 'Spend when you should, not when you can' dictated that this small company needed a simple promo website for pre-launch. This tiny site sells a promise of a better future without getting into the weeds.
Not dissimilar to many smaller clients that come to us with big visions, Producer had a long list of communication dreams. As part of our consultative role, we discovered the immediate needs were much smaller and focused their shoe-string budget on only the most effective and strategic channels. In this case, they were attending many live events and needed to maintain enthusiasm with a small following via email.
