Branding, Brand Collateral, Web Design
This is a story of lightweight, quick-to-market branding on a start-up budget. Project focus was limited to a visual identity and logo that aligned with the larger-than-life mission of this fledgling tech company — to make iOS app development into the hands of designers through an intuitive interface that required limited knowledge of coding.
The identity is future-forward, with a simplicity that showcases power without over-promising scale. It is comfortable for use with a company that is a shoe-string operation or a growth brand. This spectrum of potential is gracefully written into a tagline that both promotes the company launch and the product benefits at the same time.
Additional project scope included interface and iconographic design for the product platform.
Brand Collateral Design