Concurrent Exploration of Naming, Logo Design, Vis ID – Oh My!
Frenzied from the start, this project required all primary components to be completed in a matter of weeks. Concurrent generation of a company name, logo and visual ID required tight planning and flexible design concepts that pair equally well, regardless of client choice. Our presentations were focused on decision-making instead of ongoing exploration. And in the end, our client was wonderfully decisive and the name Local Planet was ultimately chosen.