Thought Leadership Backed by Big Data
FreeWheel was not only growing by leaps and bounds in marketshare – they had acquired another adTech company to broaden their offerings to the marketplace, and were adding new capabilities rapidly as they became a household name (at least, in AdTech households). With the evolution in capabilities, FreeWheel's visual identity needed a refresh to wrap its arms around all offerings and segments of the marketplace.
Our brand refresh took the brand's legacy visual identity elements – logo, colors, type – and imagined them as more mature, evolved versions of themselves.
This new visual identity, and accompanying style guideline, was applied to all brand collateral. Most strikingly, we applied this new visual language to FreeWheel's extensive data visualization efforts. As the leading video solution in adTech, their entire look and feel is now as sophisticated as the data and insights they publish to guide the market.