Amp - Apparel Manufacturing PartnersBrandingAs both a white label garment manufacturer of global scale and a market entry fashion brand, American Manufacturing Partners (Amp) needed a name and identity that straddled the B2B and B2C divide and prepared them for whatever comes next. |
SERVICESBrandingLogo Design Brand Guidelines INDUSTRYFashion |
Our name and identity comfortably crosses the boundaries between upper-tier fashion and consumer basics without being gender specific. With an aggressive vision for entering new fashion categories, this built-in flexibility creates brand cohesion while allowing photography to tell product-specific stories.
Additional Thoughts“Amp represents a fluid branding system that aligns with the fluctuating market and agile needs of a fashion industry under fire. The company's strategic response is supported by dynamic, living brand components. Meanwhile, their competitors are encumbered by static systems." |
Matthew Thornton
Co-Founder, Armchair
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