Accessible Fashion for America

Branding for Early-stage Apparel Brand

Amp - Apparel Manufacturing Partners


As both a white label garment manufacturer of global scale and a market entry fashion brand, American Manufacturing Partners (Amp) needed a name and identity that straddled the B2B and B2C divide and prepared them for whatever comes next.

Logo Design
Brand Guidelines

Cross-Category Identity

Our name and identity comfortably crosses the boundaries between upper-tier fashion and consumer basics without being gender specific. With an aggressive vision for entering new fashion categories, this built-in flexibility creates brand cohesion while allowing photography to tell product-specific stories.

Additional Thoughts

“Amp represents a fluid branding system that aligns with the fluctuating market and agile needs of a fashion industry under fire. The company's strategic response is supported by dynamic, living brand components. Meanwhile, their competitors are encumbered by static systems."

Matthew Thornton
Co-Founder, Armchair