A New Narrative Every Show
Each show promotion required a singular focused image to capture the essence of the narrative. Drama? Yes. Horror? Yup. Travel, musicals, variety shows, tragedies? Those too. AFO's show variety is a designer's paradise – bringing fresh narratives to life for print and digital application. The pre-creative process included script readings, show previews, actor interviews, and producer/director collaboration.
This also begged for outside talent when narrative style so required. One such example shown here for My Name is Gideon, I'm Probably Going to Die Eventually – a beautiful illustration by Fernando Volken Togni, art directed by Elliott McCreadie.