We're an agile team of strategy, design, production, and technology specialists. Our lean structure and consultative framework delivers pointed solutions that never require more investment than what's needed to create humanistic, highly successful outputs.

Born during a recession, we found our calling as a scrappy team that provided deeply thoughtful deliverables without all the big agency overhead and nonsense. This spirit drives us to this day – our clients get our A Team, every time, including our incredible network of specialists. You'll never pay more so we can fly first-class or have photogenic office soirées.


Matthew Thornton
Founder, Principal Strategist
Heather Furman
Executive Creative Director
Mark Ramel
Co-Founder, Creative Director Emeritus
Hope ≠ Strategy.

Matthew is our lead strategist and co-founder, playing amongst the cars at the peculiar intersection of brand/product strategy and brand fundamentals. His big-picture, empathetic design thinking and technological savvy drive us to realize unique brand stories and user experiences across multiple channels and platforms.

Part advisor and part confidant, empathy and a collaborative spirit drive every exchange – the lasting relationships he builds with our clients and collaborators brings deeper meaning to our work.

Dishing out butter.

As Executive Creative Director, Heather leads Armchair's design endeavors. Her extensive experience in developing, deploying, and managing in-depth brand and communication programs has made her a highly valued partner and leader.

Her deep commitment to clarifying and expressing every client's core purpose, mission, and objectives is motivated in part by her deep understanding of what drives success in the very human activities she helps guide.

Design ste(ROI)ds.

Mark co-founded Armchair with Matthew in 2008. His twenty-plus years of diverse design experience and deeply analytical mind have created a lasting reputation for quality and a unique design framework, around which we continue to operate today.


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81 Prospect Street
Brooklyn, NY 11201
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